Your brand is more than just a name and a logo. It is definitely more than your products. Copywriting is all about persuasion – usually with an emotional appeal – and how your customers want to feel once they experience your service or product.
Since your (potential) customers can’t smell, touch or otherwise experience your products and services, you need to paint a picture with words. The effect doesn’t have to be purely visual either.
Words can make you hear every satisfying clink of glacier cold ice cubes rattling in a glass of aperitif on a sweltering summer day. Or feel the cooling ocean breeze and unbridled freedom as you imagine steering your new convertible along a sweeping coastal road. Never mind that you’d never even heard of the car a moment ago. And you don’t live near the sea.
The right words, delivered in the right way, can evoke every type of feeling from nostalgia to anticipation. Copywriting gets your audience into a mood or state that’s receptive to your message…and what you’re selling. Good copywriting is the gentle reassurance of “come on in, the water’s fine.” But it can also convey the unmistakable (and equally persuasive) feeling of urgency when something’s just too damn amazing to miss out on.
The art of persuasion
While content can inform and entertain, your copy should persuade. Decisions are emotional, not logical. “Professional” doesn’t have to mean boring; people crave something different; something that makes them chuckle, think, feel inspired, or all of the above. Sometimes the facts speak for themselves, but most of the time they can benefit from some skilled storytelling.
I research your target audience to learn how they think and talk, as well as their fears and motivations. My copywriting services tap into your audience’s aspirations and deliver results.
My copywriting services include:
- Web copy/landing pages
- Press releases
- Product descriptions
- Social posts
For a chat or a quote, you can get in touch with me via my contact page.