Services

Whether you’re looking for a snappy tagline, an inspiring lifestyle feature or an engaging business blog, I’ll deliver the words you need to reach your audience, and keep them coming back.

Content Writing

How do you stand out in a world over-saturated with messages coming from every direction? It can be a challenge to be original, but it starts by putting your audience first. I create content that appeals to your target audience and communicates with purpose across a range of channels. By answering questions and anticipating questions that haven’t even occurred to your customers yet, I build trust and write entertaining, informative and shareable content that provides true value.

Since your (potential) customers can’t smell, touch or otherwise experience your products and services, you need to paint a picture with words.

I write SEO copy to increase your website’s visibility in search engines. Fortunately, I know how to create optimized content without turning it into the keyword-stuffed gibberish that is all too prevalent—you know, the incomprehensible blur of paragraphs that make Yoda look like a grammar wizard.

Most of my content is ghostwritten so no one needs to know you hired a writer. For example, I’ve written a guided city walking tour for an app, landing pages for yacht brokers, product descriptions for a cosmetics company, thought leadership pieces for CEOs, and countless blog posts for a range of businesses and websites.

I can inject your digital content offerings with humour, simplicity, pizzazz or whatever tone you want your brand to convey. I’m on hand to create everything from a blog post to branded content and long-form articles. I can also help with brainstorming topics, planning a schedule and adding meta data.

My content writing services include (but are not limited to):

  • Blog posts
  • SEO content
  • Articles – features, listicles, long-form, short-form

 

Copywriting

Your brand is more than just a name and a logo. It is definitely more than your products. Copywriting is all about persuasion – usually with an emotional appeal – and how your customers want to feel once they experience your service or product.

While your content can inform and entertain, your copy should persuade. Decisions are emotional, not logical. “Professional” doesn’t have to mean boring; people crave something different; something that makes them chuckle, think, feel inspired, or all of the above. Sometimes the facts speak for themselves, but most of the time they can benefit from some skilled storytelling.

I research your target audience to learn how they think and talk, as well as their fears and motivations. My copywriting services tap into your audience’s aspirations and deliver results.

My copywriting services include (but are not limited to):

  • Web copy
  • Landing pages
  • Emails
  • Taglines
  • Press releases
  • Product descriptions

Great writing builds brand loyalty. People who love your product or service will tell everybody else about it. In other words, don’t just win customers —  create fans.

For a chat or a quote, you can get in touch with me via my contact page.