About

I’m a freelance writer who specialises in creating content that grows a brand’s online presence. I totally nail the voice of the brand while letting its personality shine. By taking the time to understand your business and its audience, I create targeted, compelling copy that inspires people to take action.

B.C. (Before Copywriting)

I’ve worked in communications in some form or another since graduating with a BA in International Studies. The journey started off in cinema advertising in London, leading to a comms role at Arts Council England. I was the Internal Communications Officer at NHS Employers, part of the NHS Confederation. Speaking of journeys, I’ve always loved to travel, which led to a TESOL teaching qualification and an unexpected seven years in Turkey. The exposure to different cultures and personalities has been invaluable in making me the writer I am today.

What I write

Lifestyle, culture, and travel are the niches that I love, but over the last five years I’ve written about everything from movies and luxury villas to intranets and office furniture. I have HubSpot’s Inbound Certification and agency experience in a full-time content manager role, where I planned and managed the content calendars of clients.

I’m SEO-savvy and make sure that Google and other search engines can find and rank your copy. Not content (no pun intended) to limit myself to marketing and copywriting, I also write for websites like Lonely Planet, Reader’s Digest, Fodor’s, and Bon Appetit.

I’m a Brit, but 50% of my writing is for an American audience. Let’s just say I know my colors from my colours and my pants from my trousers… so to speak.

I’ve never missed a deadline despite working with people in a variety of time zones.

You can get in touch with me via my contact page – I’ll aim to reply within 24 hours whatever the time zone!